!!!AFGELAST WEGENS ZIEKTE!!! Lezing door Prof. Geoffrey Miller

September 2009

29/9/2009: !!!AFGELAST WEGENS ZIEKTE!!! Lezing door Prof. Geoffrey Miller

dinsdag 29 september geeft evolutiepsycholoog Prof. Geoffrey Miller (University of New Mexico) een voordracht over evolutie en consumptie. Miller is auteur van het boek 'The mating mind' (de parende geest). De lezing is in het Engels.
Tijdstip: 18u (stipt, want Miller moet om 19u alweer weg)
Locatie: Auditorium A, Blandijnberg 2 Gent, gelijkvloers
Iedereen is welkom, toegang gratis.
Meer info: Geoffrey Miller, Associate Professor, Psychology, University of New Mexico
Title: Sex, mutations, and marketing: The nature and culture of mental fitness indicators Abstract: Most animal species, including humans, have evolved various traits for showing off to others. These fitness indicators display the individual's genetic quality, physical condition, and behavioral competence, to attract interest from mates, kin, and allies, and to deter sexual rivals and predators. Some fitness indicators are physical ornaments such as the peacock's tail, but many are mental capacities, such as bird song, or human language, creativity, humor, art, music, and morality. These mental traits evolved not just for survival benefits, but because prehistoric men and women both favored them as reliable signals of good genes and good brains. In this talk I?ll review the recent theory and evidence concerning mental fitness indicators in humans, including their connections to costly signaling theory, ovulatory cycle effects on female sexuality, and the evolutionary genetics of intelligence, personality traits, moral virtues, and mental disorders. Finally, I'll discuss how modern consumers show strong unconscious instincts to display not just wealth, status, and taste, but deeper, more universal mental traits such as general intelligence and the Big Five personality traits (openness, conscientiousness, extraversion, agreeableness, and emotional stability). These six traits are fundamental to consumer identity, sexuality, and sociality, but are under-appreciated in behavioral economics, business schools, and consumer research. The nature of human trait-display is now being shaped mainly by the culture of marketing, and the more clearly we understand this, the more leverage we have for improving society.